OurSize

Privacy Policy

Effective 2 November 2026

The short version

Who we are

OurSize is made by Aiva ehf, an Icelandic company. Aiva ehf is the data controller for the personal data described here.

Questions or requests about your data: privacy@oursize.app.

Sizes and names you enter

People, sizes, brand sizes and notes are saved only in the app’s storage on your device (or in your browser’s storage if you use the web version at oursize.app). They are never sent to our servers. If you delete the app or clear your browser data, they are gone.

Because you may enter sizes for your children, please only add information you are comfortable keeping on your phone and sharing with people you trust.

Sharing sizes

When you share sizes, the names and sizes you chose are written into the link itself. Anyone who has the link can see them, so share it only with people you trust. When someone opens a link, their browser loads it from oursize.app. Our hosting provider (Netlify) handles that request and may keep standard technical logs, such as the address requested and the visitor’s IP address, for a short time to run and secure the service. We don’t store the sizes from shared links.

Email newsletter

If you choose to sign up for size reminders, gift guides and offers, we collect:

WhatWhy
Your email addressTo send you the emails you asked for
App languageTo write to you in your language
The exact consent text you agreed to, where in the app you signed up, the platform (iPhone, Android, web), and the times you signed up, confirmed and unsubscribedTo prove you gave consent, as the law requires

Legal basis: your consent (GDPR Article 6(1)(a)). The box is never ticked for you, and nothing is sent until you click the confirmation link we email you.

Offers from partners: some emails include offers from brands or shops. They come from us. We never give your email address to partners.

Unsubscribe any time with the link in every email or the Unsubscribe button in the app’s Settings. We then stop emailing you straight away.

How long we keep it: while you are subscribed. After you unsubscribe, we keep only the consent record (not used for sending) for up to 3 years as proof of consent, then delete it. You can ask us to delete it sooner.

The newsletter is for adults. Please don’t sign up if you are under 16.

Shop links and sponsored cards

To keep OurSize free, it shows shop links and at most one clearly marked sponsored card per screen. They are the same for everyone with similar sizes and are not based on tracking you.

When you tap a shop link, the shop’s website opens with a search for the item, which can include the clothing type, brand and size (for example “shoes 32”). From then on, that shop’s own privacy policy applies, and it may use cookies. Some links are affiliate links, which means we may earn a small commission if you buy something. It never costs you extra. We don’t send shops any other information about you.

Services we use

ServiceWhat it does for us
Netlify, Inc.Hosts oursize.app and runs the email sign-up. Newsletter consent records are stored in its EU region (Frankfurt).
Resend (Plus Five Five, Inc.)Sends our emails and keeps the subscriber list. Sending runs in its EU region (Ireland).
Cloudflare, Inc.Runs the oursize.app domain’s DNS and forwards email sent to @oursize.app addresses.

These companies process data only on our behalf, under data processing agreements. Some are based in the United States. Where data may leave the European Economic Area, transfers rely on safeguards recognised under the GDPR, such as the EU–US Data Privacy Framework or Standard Contractual Clauses.

What we don’t do

Your rights

Under the GDPR you can ask us for a copy of your data, to correct it, to delete it, or to restrict how we use it, and you can withdraw your consent at any time. Email privacy@oursize.app and we will answer within one month. Since sizes and names are only on your device, you control those directly in the app.

If you think we have handled your data wrongly, you can complain to the Icelandic Data Protection Authority, Persónuvernd (personuvernd.is), or to the authority in your own country.

Changes

If we change this policy, we will update the date at the top. If a change affects how we use your email address, we will tell subscribers by email first.